Q: If I am interviewing an expert for a teleseminar, whose photo and voice should I use to promote the call, the host or the expert?

A couple of suggestions. Number one, it would work really if you could create a picture with both of you in it, if you only have room for one picture. Doing this is recommend, if possible. Obviously if you are able to use both photos on the Ask Campaign, registration page and webcast page, do it.

If you were limited to one picture, the second suggestion would be to use the host’s and the reason being is you are the one who is going to bridge the gap and introduce the guest and so forth. You could build some anticipation for your guest and so forth with your audio, unless your guest is someone who is very famous.

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