Q: Where do you generally send people to using your resource box at the end of an article?

In some cases I may be sending them to a blog but you certainly want to find a way to follow up with people as much as possible. I do generally like to send them to an opt-in page.

Some of the time with articles depending on the nature of the article I will create an ethical bribe that people reading that article would naturally want. So if I am writing an article on something to do with membership sites, I may have a special report about the top ten things that you need to consider when you are starting a membership site.

That would lead them to an opt-in page specifically for that and I am certainly collecting names and email addresses that way.

Tags: article, articles, blog, blogging, blogs, ethical bribe, opt-in, optin, report, resource, resource box