Q: What do I do with an opt-in page after I have conducted a telemseminar that it was offering?

Well you could maintain it as an opt-in page but you want to change a couple of things. Rather than having a date specific teleseminar, perhaps you could offer the recording as a way to entice people to register. So now instead of being sent information about the live call, they are being sent information about how they can download the call, so it still serves a purpose because you were able to use the recording as an incentive to build your list and that is where you can direct people on an ongoing basis. So it becomes evergreen and therefore it still enables you to build your list at the same time.

You could also let them know that regular teleseminars and training sessions are conducted, if they are, and not only will you be able to get the recording this 60-minute session but you will also receive information on our upcoming sessions as well.

Tags: list, opt-in, optin, recording, squeeze, teleseminar, Teleseminars