Q:  As a followup to a teleseminar I did recently I want to give them the ability to listen to a replay on a timeframe. That is one, and two, we had an up sell which was the download of the mp3. On those landing pages when we put them up, I was going to put up some sales copy to refer them to the package. When they listen to the replay, they have got some sales copy language in there also or when they go to download it reminds them of the package. Do you recommend that or do you think that there is a better way to do that?

There are a number of things that I would do. I would definitely refer to your other products and services. On the replay page, I think it is also a great area to mention your other products and services. I do it all the time and see sales come in as a result of it. The key to remember is when people are listening to your call, they have already expressed an interest in you and your materials so you want to expose your listeners to them.

So provide them a way to find out what other products or service that you have. I like doing it on the replay page. I think it is a great area to use that real estate if you will. I like to put it in a section called other recommended resources or other recommended tools and/or products so people know that it is not necessarily directly related to this particular teleseminar but they are all related products, services, or tools.

Sometimes a great way to encourage buying of your other products and services is to include some type of a call to action. What I mean by that is you could have some type of an offer where people can get a discount and/or additional bonus or there is an additional reason why they should buy before a certain period of time. This is because you know the people that are listening to your replay are probably going to be coming there shortly after your call. After that the traffic is going to tail off.

So why not create some type of a reason for them to buy or consume your other materials? Perhaps an offer that expires five days later or seven days later or a month later, whatever you see fit. The shorter and tighter the deadline, the more urgency is created and therefore you will see a lot more people buying during that period. That is one of the strategies that I like to use to encourage people to continue to consume my other products and services, but I definitely think on your replay page include call to action for your other products. You can also include lead generators for your other products too.

So you may not be outright selling something, but perhaps you are giving a free report, a free CD or another recording of something that leads them to other products and services of yours on the backend.

You can put tracking to find out how many clicks you are getting through on each offer and from where. That will give you a good idea as far as what people are most interested in, and you can test different offers. I recommend testing different offers because you may find that people listening to this teleseminar in this replay are really interested in this particular product and so you want to feature that product versus product B for example. Look to test different things but definitely put an additional offer there. It is a great way to increase your revenue from that one call.

Tags: action, discount, replay, teleseminar, Teleseminars, test, testing, time, timeframe, timeline, track, tracking, up sell, upsell