Choosing Between a Telecourse and a Home Study Study Course
Q: My product is a five module telecourse. Right now, I am offering it as a weekly live teleclass series. I’m not sure if I should continue to sell it as a live telecourse or whether I should sell it as a paid home study course?
Do you think people would want to buy a home study course five modules long, when it is very interactive like maybe 25% is content, maybe the other 75% question and answer and on-the-spot coaching?
How To Tie In Teleseminars With Product Launches
Q: I am launching an information product and thinking of about tying in a teleseminar with my product launch to make it part of the event.
What type of format should I use? questions and answers? When do you suggest that I do the teleseminar?
Recruiting Prospects Through Teleseminars
Q: Would I have greater results as far as recruiting prospects or people interested in trying the product if I did a teleseminar?
Q: I have done several Q&A teleseminars with my customers which I have recorded. I’m curious as to what is the best method to repurpose this content once I’m done.
I Only Have 1 Subscriber - What Do I Do?
Q: I recently had a three module teleseminar series for sale. It is one hour per week for each of the calls as well as an hour question and answer period which will definitely not take an hour with only one subscriber. What advice do you have about this? Is it worth inviting the rest of my list in at a discount or is it worth even doing the calls at all and issuing a refund? Are there any other ways I can I make money off of this?
From One-on-One to One-to-Many
Q: I have only ever done one-on-one coaching sessions where I close people on a $2,000 - $3,000 I am looking to conduct a one-to-many type coaching session via a teleseminar. What is the easiest way to do this? Do you think it will be as effective at closing?
Making a Blog Similar To a Website
Q: How would I use a blog similarly to my website so people visiting still have access to the information and it is easy to navigate?
Should a Q&A Teleseminar be Free or Sold?
Q: I didn’t get a chance to include a Q&A as part of my teleseminar but a lot of people have been emailing me saying they have questions. Would you recommend hosting a free Q&A or selling another call?
If people are contacting you with questions, you have built up momentum so I would send out an email to those people that says something to the effect of, “The response following our teleseminar last night was just outstanding. We have received a whole lot of questions that people would like to have answered in a followup series. Therefore, I am considering doing a series of followup teleseminar but before I do I would like to know your most important question or your most burning questions about bla bla bla.” Send them to an Ask campaign. They go to the Ask page, they are submitting their questions, so you can see all the questions that are coming through, and then that gives you the chance then to crop the content and then I would sell that followup call instead of providing a free one.
Even if you have used an Ask Campaign for the first call, use it again, or position the question slightly differently. Go into your Ask Database, look at the types of questions that you are getting and what you may find is there is a sub niche of questions that you could do a whole spin off teleseminar on. Look at your questions because your questions are going to probably help you identify sub niche products and teleseminars that you can create.
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