Approaching Competitors to Work Together
Q: How would you approach a competitor so they would be willing to work together rather than a threat?
Segmenting Lists Within 1ShoppingCartOnline
Q: My question is when people opt in for our teleseminars we get their first name and email address. Then they all go into our 1ShoppingCartOnline database. We have two pretty distinct target markets but sometimes even in the same opt-in, we get people from both markets opting in. How can we know which market they belong in so we can segment it?
How Do You Introduce a Tip of The Week?
Q: I want to start giving a “tip of the week” to my list. How do you introduce the idea? Once it already started people know you but when you first put it out, what did you put in the subject line but also in your opening sentence? What do you put that says why you are giving them a tip of the week? Where else will I provide it?
Q: If people sign up into an autoresponder series in 1ShoppingCartOnline that is being used for an event or teleseminar, how do you segment them from the next event or do you?
Also, when people sign up for another event, how do you know that they get the same autoresponder messages as the previous event they signed up for?
My List is Getting Autoresponder Messages Too Late
Q: I have a question about autoresponders and teleseminars. If you are holding a teleseminar what delay and how many messages should I put into my sequence? For people signing up a couple of days before the event, they may not get all the information I want them to. Is there any way around this? I also don’t want them getting messages about the event after the actual event.
Proper Amount of Emails to Send Out About a Teleseminar
Q: How many emails do I send out about a teleseminar?
Should a Q&A Teleseminar be Free or Sold?
Q: I didn’t get a chance to include a Q&A as part of my teleseminar but a lot of people have been emailing me saying they have questions. Would you recommend hosting a free Q&A or selling another call?
If people are contacting you with questions, you have built up momentum so I would send out an email to those people that says something to the effect of, “The response following our teleseminar last night was just outstanding. We have received a whole lot of questions that people would like to have answered in a followup series. Therefore, I am considering doing a series of followup teleseminar but before I do I would like to know your most important question or your most burning questions about bla bla bla.” Send them to an Ask campaign. They go to the Ask page, they are submitting their questions, so you can see all the questions that are coming through, and then that gives you the chance then to crop the content and then I would sell that followup call instead of providing a free one.
Even if you have used an Ask Campaign for the first call, use it again, or position the question slightly differently. Go into your Ask Database, look at the types of questions that you are getting and what you may find is there is a sub niche of questions that you could do a whole spin off teleseminar on. Look at your questions because your questions are going to probably help you identify sub niche products and teleseminars that you can create.
How Many Messages Should You Use to Convert From Opt-in to Sale?
Q: How many autoresponder messages do you recommend we use in order to convert opt-in into buyers?
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