An Ask Campaign For a Second Edition Book
Q: I have published a book that has been out for about a year. The second edition is coming out and it has very specific content. I’ve heard that getting the content of a course from your customers using an Ask Campaign is the best approach. The thing is, I have got very specific things that I want to teach people to be able to do so I’m not sure how well that would work. How do you balance delivering what you want to deliver but yet with listen to the market doing the Ask Campaign?
Should a Q&A Teleseminar be Free or Sold?
Q: I didn’t get a chance to include a Q&A as part of my teleseminar but a lot of people have been emailing me saying they have questions. Would you recommend hosting a free Q&A or selling another call?
If people are contacting you with questions, you have built up momentum so I would send out an email to those people that says something to the effect of, “The response following our teleseminar last night was just outstanding. We have received a whole lot of questions that people would like to have answered in a followup series. Therefore, I am considering doing a series of followup teleseminar but before I do I would like to know your most important question or your most burning questions about bla bla bla.” Send them to an Ask campaign. They go to the Ask page, they are submitting their questions, so you can see all the questions that are coming through, and then that gives you the chance then to crop the content and then I would sell that followup call instead of providing a free one.
Even if you have used an Ask Campaign for the first call, use it again, or position the question slightly differently. Go into your Ask Database, look at the types of questions that you are getting and what you may find is there is a sub niche of questions that you could do a whole spin off teleseminar on. Look at your questions because your questions are going to probably help you identify sub niche products and teleseminars that you can create.
Using The Ask Database in Your First Teleseminar
Q: Do you recommend using the Ask Database for one of the first teleseminars that someone performs?
Using an Ask Campaign as a Persuading Tool
Q: Is it completely uncultured to set up an Ask Campaign without the person you want to interview already having agreed to do it? Would you be able to use the power of a thousand people asking questions to be one way of persuading perhaps the person to do that.
How Do I Get a Study Guide Based on an Ask Campaigns on Time?
Q: When doing an Ask Campaign how do you get the study guides before the teleseminar if the curriculum is actually coming from the Ask Campaign question?
Where to Finding a Tell-a-Friend Script
Q: Where would I find a tell-a-friend script?
Information on an Opt-in Page For a Teleseminar
Q: When building an opt-in page for a teleseminar can you put any other info regarding the topics and calling information on that initial question opt-in page or do we wait until they type in their name and email address and then put the call and information and the topics that will cover on the thank you page?
Q: I feel a bit like an Ask Campaign is misleading if someone submits a question but then nobody gives an answer. How can I avoid making that impression?
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