Q:  I have a sales letter to sell a DVD and I was wondering where in the sales letter to embed the YouTube video, which is a clip fom the DVD?

Here is something I would encourage you to do.  I would even look to do a video of you at the top of the page introducing what your DVD is all about and that is what I would put right at the top and then I would reference the other video down below.

Video is becoming more and more prominent. I will tell you that I have been testing it and have been using it and it sells a lot better than text.  In most cases, you will always need to test but I do like video a lot and I am going to be using it a lot more this year than I have in the past just because of the results I have seen with it.

So I would encourage everybody, if you can include a video and I like to include them at the top of my sales letter just because that gives me a great way to introduce what people are about to read and what they can expect after they have read it.

Tags: copy, copy-writing, Copywriting, DVD, DVDs, sales, sales letter, salesletter, Video, videos, youtube