Q:  I want to start giving a “tip of the week” to my list. How do you introduce the idea?  Once it already started people know you but when you first put it out, what did you put in the subject line but also in your opening sentence?  What do you put that says why you are giving them a tip of the week? Where else will I provide it?

It depends on how you are currently communicating with your list.  I am pretty casual as far as how I communicate with my list, so If I was starting a tip of the week, I would probably send out an email that would say something like “Okay, I want to welcome you again to the list and I just want to let you know that I have started something brand new and I am really excited about it because it gives me the opportunity to be able to give you great content and provide it in a way that is really easy to consume.  It is called my XYZ tip of the week.  We have already published our first issue.  Here it goes.  Check it out and let me know what you think”.

That way you are generating interest.  You are also creating some communication back and forth because you are asking what their opinion is and things like that. That is how I would probably introduce it and I like the way that you are thinking as far as keeping your subject lines consistent and stuff like that.  So in the subject line, I would probably put tip number one or something like that and then the name of the tip.  In that way every time you publish a new tip, people know what to expect.

You could provide it on a blog or website and I like doing that because you could also add audio, video, pictures and things, but if you are doing it in the email, you could just certainly provide it just write within the email there.

If your email is short and it is just one link to go click through that is the most ideal situation.  If your email is long, less people will read your email so just keep that in mind.  For me, we found that a lot more effective to write a short email with one link which is the same link.  So I would put the link three times in the email but that link would take them to the website where they can find that information.

I put it right up at the top, right in the middle where you refer to it and say check this out and then in the PS statement.  “PS: Don’t forget.  Click here now and go see the tip number one.”

Tags: Audio, audios, autoresponder, broadcast, email, emails, list, Video, videos