Q:  I have published a book that has been out for about a year. The second edition is coming out and it has very specific content. I’ve heard that getting the content of a course from your customers using an Ask Campaign is the best approach. The thing is, I have got very specific things that I want to teach people to be able to do so I’m not sure how well that would work. How do you balance delivering what you want to deliver but yet with listen to the market doing the Ask Campaign?

Well I think a lot of it definitely stems from having a basic outline in yourself and it sounds like you have specific content you want to cover. I would definitely start from there and use your content as a skeleton or the basic structure of what you want to cover. From there, you could do a series of followups.

Here is kind of how I tend to plan my content. I will have a basic structure just like I am talking about. It is an eight-module course for example. I will have five of the modules that I conduct based on the content that I create. Then from there, I will be running an Ask Campaign throughout the course getting questions and feedback from my audience as we go through the course which will then give me better ideas on how and what content I should cover during the last few modules. It also gives you a chance to identify what areas that you have already thought that may not be sinking in well with your audience. That is important because although we teach it, people may not completely understand it. We want to help people understand it as much as possible and the only way you can get that feedback is with some type of communication back and forth. The Ask Database is a great resource for that because it helps you compile a lot of questions all at once.

There are a number of ways to go about it. The fastest way to do it is by just running an Ask Campaign prior to your teleseminar because you do not even have to do any thinking there. In your case, however, when you have specific content you definitely want to cover, I would recommend creating an outline that includes that content and then building in a component either toward the end or midway where you are enabling your audience to give feedback of which you can then incorporate into the different modules.

Tags: Ask, ask campaign, ask database, book, ebook, follow-up, followup, module, modules, teleseminar, Teleseminars